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Curated insights from Cureative Health


Building trust in an era of health misinformation: How healthcare brands can cut through the noise
Health misinformation spreads faster than facts, and the consequences are real. Patients arrive at clinics armed with conflicting...
Oct 9


Patient-centric marketing in Pharma and Biotech: what does it really look like today?
As healthcare becomes more personal and digital, marketers face the challenge of truly addressing what patients need most. Here’s how...
Sep 12


The role of webinars in healthcare marketing: Still relevant, or past their prime?
Webinars had their moment during the pandemic. With in-person events on pause, virtual sessions became a lifeline for continuing medical...
Aug 1


Do rankings beyond the first page matter in healthcare marketing?
We all know the saying: “If you want to hide something, put it on page two of Google.” But when it comes to healthcare buyers...
Jun 13


Marketing strategies for pharmaceutical distributors in ASEAN
The ASEAN pharmaceutical market is growing quickly, with rising demand for quality medicines across diverse populations. But capturing...
May 5


The branding blind spot in B2B marketing
In healthcare and other B2B sectors, marketing often defaults to one thing: features. We talk about real-time dashboards, uptime...
Apr 4


How to generate and nurture high-quality leads in the healthcare industry
Generating and nurturing high-value leads in the healthcare industry requires a strategic approach that balances credibility,...
Feb 13


Unlocking growth: Marketing strategies for mobile blood testing and diagnostic lab businesses
Mobile blood testing and diagnostic labs offer a revolutionary approach to healthcare delivery, bringing essential medical services...
Jan 10


Leveraging content marketing to enhance healthcare websites
In today’s digital-first world, content marketing has become a crucial strategy for healthcare organizations aiming to attract, engage,...
Dec 6, 2024


Navigating the marketing funnel for pre-commercial stage Biotechs
In the world of biotech, innovation isn’t enough to guarantee market traction, especially when products are still undergoing clinical...
Nov 4, 2024
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